Shopper insight & Retail performance

Shopper insight & Retail performance

A growth opportunity for your company

Research and consulting that helps to manage the relationship with the customer (image, loyalty, satisfaction) and optimize sales performance (brands, categories, stores).

Most of our services cover the following topics:

RETAIL EXCELLENCE – Opportunities for sales growth:

  • Retail brand image
  • Shopper loyalty & satisfaction
  • Retail leaflet design
  • POS communication optimization & testing
  • Pricing strategy
  • Store remodeling

CHANNEL STRATEGY – Opportunities for brands and categories:

  • Retail trends
  • Channel potential
  • Shopper profiles
  • Assortment & prices
  • Channel commercial activities

SHOPPER MARKETING – Grow together with your customer:

  • New customers vs. maintaining current customers
  • Segmentation/ target groups
  • Decision-making process
  • Category merchandising
  • Brand visibility: packaging, POS, secondary placements
  • Promotions
  • Category & brand performance at point of purchase

SHOPPING CENTER RESEARCH & CONSULTING

  • Shopping behavior and preferences in shopping center catchement areas
  • Research of selected target groups
  • Shopping center strengths and weaknesses, opportunity identification
  • Marketing analyses

MYSTERY SHOPPING

Advantages of INCOMA MYSTERY SHOPPING:

  • Unique combination of data sources: How shoppers think + How they behave = How they shop
  • Cutting-edge technologies applied to shopper behavior research: RFID Shopper Path Tracking, biometric observation, eye tracking, data mining
  • Combination of “soft” and “hard” data: leaflet promotions, retail transaction data, objective store measurement, geomarketing data
  • Knowledge of current market trends thanks to own tracking projects
  • Experienced team: 20 years of shopper & retail research for dozens of clients (retailers, manufacturers, financial institutions), and hundreds of projects

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