shopper profile in cosmetics & drugstore | shopping habits | decision process | drugstore market structure | chains preferences & loyalty | chain performance | chain evaluation by shoppers - price, range, personnell | store choice drivers

Super/Hypermarket & Diskont

shoppers in supermarkets, discounters, hypermarkets | market importance of chains and formats | chain vs. shopper performance | shopper evaluation - price, range, quality | store choice drivers | chain shopper target group | chain expansion


shopper loyalty & preferences towards retailers | chain evaluation - price, range, personnell |spontaneous awareness of chains | store choice drivers | preferred brands | product choice drivers | basic facts on consumer electronics market


Comprehensive analyses of fast moving consumer goods shopping at petrol stations.

FMCG eShopping

Comprehensive analyses of fast moving consumer goods internet shopping among Czech internet population.

Shopper Typology

shopper segmentation by shopping behaviour & attitudes (FMCG) | price sensitivity, demands for quality, shopping habits | shopper segments by retail chains & formats | segment profiles & market potential

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