Study brings information about awareness, ownership and usage of loyalty cards. It describes customer attitudes towards loyalty programs and benefits, provides segmentation of loyalty cards users.
Expert prediction of retail development in the Czech Republic: expected changes in retail, external impacts, retail segments dynamics, investment priorities, price development, online / offline integration, shopping centres, strategy towards customers, etc.
Study provides a comprehensive analysis of the Czech market with cosmetics and fragrances. It maps in attitudes and shopping behaviour of customers (incl. shopper typology), awareness and preferences of distribution channels and chains, etc.
positioning of retail chains & formats | retailer evaluation by shoppers | store choice decision process | shopper profiles by retailer | shopper trends since 90ies
profile of furniture shoppers | purchasing & decision process | market structure | chain awareness & performance | preferred chains by categories | shopper evaluation of chains | store choice drivers | installment purchases
store choice drivers & barriers (FMCG) | shopping missions & destination categories by chains and formats | touchpoints relevant to retail | chain profiles: typical shopper, main competitors | modern trade - traditional trade - specialists