31/08/2015 INCOMA GfK merged with GfK Czech. It is our pleasure to continue providing our services under the name GfK Czech.

GfK Shopper Typology


Comprehensive segmentation of FMCG market shopper types

GfK Furniture 2016


How and where do Czechs shop for furniture and home accessories?

GfK Shopping Monitor 2016


Comprehensive analyses of shopping behaviour incl. market trends since 1997

GfK Shopping Triggers 2015


What brings shoppers to stores?

RFID Shopper Path Tracking


Tracking of customers shopping paths

Shopper insight & Retail performance

Identification of growth opportunities for retail chains, shopping centres, categories, products. Shopper marketing, retail excellence, channel strategy.

Geomarketing & Regional analyses

Location analyses, analyses of regional development, real estateexpansion consultancy, geographical information systems.

Leaflet Monitor

Complex system of monitoring all leaflet campaigns (100+ retailers), wide range of content analyses. Distribution plan optimisation, leaflet impact assessment, quality control of distribution.

Retail market tracking

Monitoring of trends in retail and shopping behaviour. Relevant data on market development and shoppers are avalable in a set of syndicated studies.

HoReCa & Industry

Research of tourism facilites (accommodation, gastronomy), consultancy in hospitality segment. B2B analyses, industrial research.

new reports

all reports

news

news archive

Price sensitive customers are coming back to furniture stores

09 February

According to the results of the recent GfK FURNITURE 2016 study by GfK Czech the share of customers shopping for home accessories and…

More than 2/3 of Czech households are shopping regularly according to POS materials

05 January

  According to the results of the new GfK SHOPPING MONITOR study the hypermarkets (Albert Hypermarket, Globus, Kaufland and Tesco Hypermarket) are strengthening…

COSMETICS ASSORTMENT HELPS DRUGSTORES BEAT HYPERMARKETS

06 October

Self-service specialized drugstores are easily beating hypermarkets, mainly thanks to their assortment of skin and make-up cosmetics, creams, perfumes and after shaves. According…

POPULARITY OF HYPERMARKETS WITH CZECH HOUSEHOLDS CONTINUES TO GROW

09 September

According to the results of the new report Supermarket, Discount & Hypermarket 2015 by GfK, the popularity of hypermarkets (Albert Hypermarket, Globus, Kaufland…

Merger of GfK Czech and INCOMA GfK completed

31 August

Press Release Merger of GfK Czech and INCOMA GfK completed   Prague, 31 August 2015 –  August 31, 2015 is the date which…

DIY CUSTOMERS ARE MORE OPTIMISTIC COMPARED TO A PREVIOUS YEAR

24 August

The results of the latest Incoma GfK DO-IT-YOURSELF 2015 report reveal that according to Czech consumers when it comes to choosing a store…

ELECTRO 2015 – THE CHOICE OF A STORE IS AFFECTED NOT ONLY BY PRICE

15 June

Electro 2015 – the choice of a store is affected not only by price, previous experience and wide assortment range but also by…

More than a half of petrol station customers buy cold bottled non-alcoholic beverages

10 March

According to the results of the latest study Incoma Petrol Station FMCG Shopping, 22 % of petrol station visitors used the offering of…

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