31/08/2015 INCOMA GfK merged with GfK Czech. It is our pleasure to continue providing our services under the name GfK Czech.

GfK Shopper Typology


Comprehensive segmentation of FMCG market shopper types

GfK Furniture


How and where do Czechs shop for furniture and home accessories?

GfK Supermarket, discounter & hypermarket


How do Czechs shop for FMCG in supermarkets, discounters and hypermarkets?

GfK Drogerie


How and where do Czechs shop for personnel care and health assortment?

GfK Shopping Triggers


What brings shoppers to stores?

Shopper insight & Retail performance

Identification of growth opportunities for retail chains, shopping centres, categories, products. Shopper marketing, retail excellence, channel strategy.

Geomarketing & Regional analyses

Location analyses, analyses of regional development, real estateexpansion consultancy, geographical information systems.

Leaflet Monitor

Complex system of monitoring all leaflet campaigns (100+ retailers), wide range of content analyses. Distribution plan optimisation, leaflet impact assessment, quality control of distribution.

Retail market tracking

Monitoring of trends in retail and shopping behaviour. Relevant data on market development and shoppers are avalable in a set of syndicated studies.

HoReCa & Industry

Research of tourism facilites (accommodation, gastronomy), consultancy in hospitality segment. B2B analyses, industrial research.

new reports

all reports

news

news archive

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