GfK Shopper Typology
Comprehensive segmentation of FMCG market shopper types
How and where do Czechs shop for furniture and home accessories?
GfK Supermarket, discounter & hypermarket
How do Czechs shop for FMCG in supermarkets, discounters and hypermarkets?
How and where do Czechs shop for personnel care and health assortment?
GfK Shopping Triggers
What brings shoppers to stores?