31/08/2015 INCOMA GfK merged with GfK Czech. It is our pleasure to continue providing our services under the name GfK Czech.

GfK Loyalty Cards 2016


Customer attitudes towards loyalty cards and programs

GfK FMCG eShopping 2016


Analyses of fast moving consumer goods shopping over the internet

GfK Retail Vision 2020


Expert prediction of retail development in the Czech Republic

GfK Petrol Station FMCG Shopping 2017


Analyses of fast moving consumer goods shopping at petrol stations

GfK Shopping Monitor 2017


Comprehensive analyses of shopping behaviour incl. market trends since 1997

Shopper insight & Retail performance

Identification of growth opportunities for retail chains, shopping centres, categories, products. Shopper marketing, retail excellence, channel strategy.

Geomarketing & Regional analyses

Location analyses, analyses of regional development, real estateexpansion consultancy, geographical information systems.

Leaflet Monitor

Complex system of monitoring all leaflet campaigns (100+ retailers), wide range of content analyses. Distribution plan optimisation, leaflet impact assessment, quality control of distribution.

Retail market tracking

Monitoring of trends in retail and shopping behaviour. Relevant data on market development and shoppers are avalable in a set of syndicated studies.

HoReCa & Industry

Research of tourism facilites (accommodation, gastronomy), consultancy in hospitality segment. B2B analyses, industrial research.

new reports

all reports

news

news archive

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